About us
Heimstaden Bostad is a leading European residential real estate company with an evergreen perspective and a mission to acquire, develop, and manage Friendly Homes.
VALUES
Dare
Embrace challenges, stay true to our principles, speak up, and drive innovation.
Care
Put people and communities first through collaboration, inclusion, and sustainable solutions.
Share
Share knowledge openly, support each other’s growth, and always be honest and authentic.
STRONG GOVERNANCE
Our Strategy
Guided by Scandinavian entrepreneurial values and strong governance, we have a clear strategy to fulfil our mission of enriching and simplifying lives through Friendly Homes. Beyond providing homes, we ensure sustainable, long-term returns for owners and meaningful contributions to society. This is facilitated by fostering a stimulating work environment and satisfying tenants.
Five Strategic Goals
Commercially Outstanding
Commercial success is the cornerstone of our strategic goals, powering the creation and growth of Friendly Homes. Profitability serves as the rocket fuel and enabler of all we do!
Quality Living for Customers
Providing living experiences through proactive service, digital innovation, and community-driven solutions embodying the Friendly Homes mission.
Efficient & Innovative Operations
We optimise operations at every level, driven by a continuous improvement mentality to achieve our Friendly Homes mission more effectively.
Friendly Workplace
Our business thrives through the growth of our people. A Friendly Workplace lays the groundwork for delivering Friendly Homes.
Society Contribution
Our Friendly Homes mission goes beyond our doorstep, as we contribute to addressing significant social and environmental challenges – where we have the most impact!
Ownership
Heimstaden Bostad is owned by Heimstaden and long-term institutional investors who share a philosophy for evergreen and sustainable investments. As Group Manager, Heimstaden has substantial experience in acquiring, developing, and actively managing residential real estate.
Shareholders hold a stapled combination of preference shares and common shares. Preference shares have seniority and rights to a predefined level of dividends but carry lower voting rights than common shares.
Shareholder Overview
| SEK Billion | Year of initial investment | Total capital 1 | Capital share | Voting share |
|---|---|---|---|---|
 | 2013 | 48 | 36% | 50.1% |
 | 2013 | 51 | 38.7% | 30.4% |
 | 2013 | 2 | 1.6% | 1.2% |
 | 2020 | 25 | 18.9% | 14.5% |
 | 2021 | 3 | 2.1% | 1.6% |
| Other Investors | 4 | 2.8% | 2.2% |
1Â Net asset value excluding non-controlling interest and hybrid bonds with accrued interest.
Investment Case
01
Strong ownership structure
Heimstaden Bostad is owned by industrial investor Heimstaden, together with long-term institutional investors who share a philosophy of evergreen, sustainable investments. Heimstaden has substantial experience in acquiring, developing and managing residential real estate and is the property, and facility manager of Heimstaden Bostad.
Sustainable investments
Substantial experience
02
Attractive, resilient asset class
Residential real estate is the world’s largest asset class and an essential part of the global economy. Non-cyclical in nature, it is an basic human need without risk of disruption and with strong supportive demographic trends, such as decreasing household sizes, supply shortages, and urbanisation.
03
Diversified portfolio across strong European markets
Heimstaden Bostad’s property portfolio is diversified across attractive European markets with growing economies and favourable demographics. The portfolio has balanced exposure to regulated and unregulated rental regimes, providing Heimstaden Bostad with stable, secure cash flows and the ability to capture upside from positive market developments.
04
Fully integrated operating platform with proven track record
With a fully integrated and scalable operating platform, Heimstaden ensures a common experience for customers in all of Heimstaden Bostad’s markets and enables us to enter new markets rapidly and cost-efficiently.
Scalable operating platform
Cost-efficiently
05
Solid financial position and conservative financial policy
Heimstaden Bostad follows a strategy for responsible growth and value creation and has continuously improved its operating performance and financial metrics. We adhere to conservative financial policies that support our long-term strategy and vision. Heimstaden Bostad is rated ‘BBB’ by S&P Global Ratings and Fitch Ratings.