Stakeholder Management
The Group Director Brand & Communications is responsible for establishing, implementing, and overseeing an updated framework for public affairs and stakeholder engagement activities. This framework aligns with our Code of Conduct, Insider Policy, and Anti-Corruption Policy, supporting the Company’s ambitions and goals.
This ensures high-quality and aligned stakeholder engagement throughout the Company, fostering stakeholder relationships, achieving goals, and promoting engagement internally and externally.
Heimstaden Bostad actively engages in politics to promote and protect its interests regarding laws, regulations, and policies. We also support broader sustainability goals aligned with the Paris Agreement.
Our political engagement is guided by a high ethical standard, encompassing integrity, transparency, trustworthiness, and credibility. Our top priority is serving the best interests of society and the planet.
We prioritise joining housing and trade organisations and maintain transparency and best practices in stakeholder engagement, ensuring openness about our positions and memberships.
We actively support lobbyist registers and ensure our presence in such registers wherever they exist.
We maintain strict political neutrality and refrain from providing financial support to political parties, politically motivated organisations, or individual politicians. We also have a policy against offering or accepting any form of undue advantage that goes beyond common courtesy.
We actively engage with NGOs in social sustainability activities. Before engagement, we assess the organisation’s reputation and alignment with the UN Sustainable Development Goals, UN Global Compact, and the Paris Agreement. We also monitor their activities after engagement to ensure continued alignment.
Effective communication is a vital tool for achieving our goals, implementing decisions, and engaging our people and customers.
The Group Director Brand & Communications is responsible for overseeing corporate communications, aligning external and internal communications, and providing accurate and timely information to target groups. Information will be promptly published in connection with relevant decisions or events, in a non-discriminatory manner.
Guidelines for memberships, sponsorships, sustainability partnerships, and donations is also part of this responsibility.